ISLAMABAD, MAY 13 /DNA/ – To compliment the lifestyle of the upscale residents, living in, Peshawar, Hashoo Group is in the process of developing Pearl-Continental Hotel and Shopping Arcade. Mr. Shakir Bhura, Chief Financial Officer, Hospitality and Real Estate Division, Hashoo Group and Mr. Wasiq Ali Khan, CEO, Star Marketing Pvt. Ltd. had an agreement signing ceremony to provide Marketing services for the upcoming Shopping Arcade, at Pearl-Continental Peshawar, in the presence of Mr. Murtaza Hashwani, Deputy Chairman and CEO, Hashoo Group and Chairman Board of Governors, Hashoo School of Hospitality Management,

On the occasion, Mr. Shairyar Salim, Chief Operating Officer, Pearl Real Estate Holdings Pvt. Ltd – the Real Estate development arm of Hashoo Group – spoke about the development, “We will be delivering a world class facility in Peshawar, which shall become a hub of commercial and social activities, promoting social gatherings, entertainment, performances, product launches, promotions, and festivals”.

Mr. Akhlaq Ahmed, Managing Director and specialist in Advertising and Image Marketing spoke about Star Marketing and its network across Pakistan. He described the immense opportunities associated with the new shopping mall of Peshawar for the business community and investors of the country. “It is good to see the tremendous pre-launch response for the Shopping Arcade at the upcoming Pearl-Continental, Peshawar” he added.

Leading the hospitality industry for more than five decades, Hashoo Group is the owner and operator of Marriott Hotels and Pearl-Continental Hotels across Pakistan. The group is also the developer of Pearl-Continental Hotel and Shopping Arcade, Peshawar. It is going to be a state-of-the-art landmark development, adding to the skyline of the city. Located near Peshawar University and Khyber Medical Complex, it will include a five-star Pearl-Continental Hotel, space for corporate offices, signature restaurants, coffee shops, ball rooms, banquet areas, spa and health club facilities all connected to a high-end boutique shopping mall featuring local and international high street brands, food court, kids’ entertainment areas and cinemas.