DNA

ISLAMABAD: Serena Hotels in collaboration with Nomad Art Gallery under the Cultural Diplomacy initiative, proudly presents the Nomad Craft Festival, a vibrant celebration of Pakistan’s diverse cultural heritage, craftsmanship, and artistic excellence. The festival brings together master artisans, designers, and craft enthusiasts from across the country, offering a unique platform to showcase indigenous art and promote sustainable livelihoods.

Rooted in a shared vision, the collaboration aims to highlight and empower women, honor the indigenous art and artisans of Pakistan, and support communities through skills and creativity in arts and crafts. The festival features an exquisite collection of handcrafted textiles, shawls, gifts, natural foods, ceramics, homeware, jewelry, apparel, and inspiring artworks. These creations represent the rich cultural tapestry of Sindh, Khyber Pakhtunkhwa, Punjab, Balochistan, Gilgit-Baltistan, and Kashmir, making them ideal for both personal collections and meaningful gifts.

In this festival, special emphasis is placed on highlighting the traditions of the Saami tribe of Sindh, showcasing their unique cultural expressions and artisanal expertise, and reinforcing the importance of preserving indigenous heritage.

Speaking about the initiative, Nageen Hayat, founder of Nomad Art Gallery, said that the festival celebrates Pakistan’s cultural diversity while creating meaningful opportunities for artisans, particularly women, to connect their creativity with wider audiences and sustain their craft.

As the Guest of Honour, Mary O’Neil the Ambassador Ireland to Pakistan praised the initiative for promoting indigenous crafts and empowering local communities. She emphasized the role of cultural platforms in building mutual understanding and appreciation.

Serena Hotels remains committed to supporting cultural initiatives by creating meaningful platforms that promote local artisans, preserve heritage, and encourage community empowerment through creative expression.

The Craft Festival promises an immersive cultural experience, developing appreciation for the country’s rich traditions while supporting the talented artisans who keep these legacies alive.