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Brand Pakistan campaign launched on London’s iconic red buses to mark the Diamond Jubilee of Pakistan

SAIFULLAH ANSAR

Pakistan High Commission, London in collaboration with a British Pakistani business company ONE HOMES has launched a mega Brand Pakistan campaign on London’s iconic Double Decker Red Buses.

The Brand Pakistan campaign is part of the High Commission’s celebrations of Pakistan’s 75th Independence Anniversary.

As many as 100 double decker buses carry the stunning images of historical monuments and tourist attractions of Pakistan showcasing its diverse culture, history, and economic strengths. The bus campaign features the spectacular images of Islamabad Monument; famous mountain peak K2; Badshahi Mosque; Expo Center Dubai; and the 3 World Cup footballs produced in Pakistan.

The campaign will run on London’s busiest routes including Oxford Street, Edgware Road, Piccadilly Circus and London’s famous Harrods stores, where it is expected to be viewed by more than 10 million people over the course of the campaign.

The month of August is the peak tourism season in London and, hence, the best time to showcase Pakistani culture, history, and tourism potential with its mesmerizing landscapes and some of the world’s highest peaks—rare attractions for the world’s tourists, mountaineers and culture enthusiasts.

Commenting on the campaign, High Commissioner Moazzam Ahmad Khan thanked Mr. Aqib Hassan of ONE HOMES for his support and collaboration with the High Commission in launching the campaign in London. He hoped that the Brand Pakistan campaign would help promote the image of Pakistan through its tourism potential, ancient history, cultural diversity, and economic promise for the world at large.






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