An In-Depth Analysis of Innovative Business Models, Self-Sustaining Strategies, and Noteworthy Achievements

DNA

Lahore, Pakistan — Punjab Model Bazaars Management Company (PMBMC) has significantly reshaped the retail landscape under the astute leadership of CEO Naveed Rafaqat Ahmad. Since its establishment in 2016, the company has overcome numerous challenges, emerging as a leading example of innovative thinking and self-sustaining government projects.

Founding Vision and Initial Challenges

PMBMC was created with the objective of providing daily essentials such as fruits, vegetables, groceries, meat, and chicken in a sophisticated, family-friendly environment. Naveed Rafaqat Ahmad, leveraging his 14 years of diverse experience and credentials as a Chartered Accountant from ICAEW and a certified Business Analyst from England and Wales, was appointed as the first CFO. His primary task was to develop a sustainable business and financial model to address the initial operational and administrative challenges with nil dependanece upon Government.

Innovative Business Model: A Pioneering Approach

Naveed introduced a groundbreaking business model, which involved expanding Model Bazaars to 36 locations across Punjab. This model allowed the company to offer essential items at prices below government-notified rates, making it highly accessible to the public. Additionally, Naveed’s approach included diversifying revenue streams by leasing land for attractions such as joylands and food courts, thereby strengthening the financial stability of the company.

Strategies for Self-Sustainability

Under Naveed’s leadership, PMBMC implemented several key strategies to ensure its self-sustainability without relying on government subsidies:

• State Land Allocation:   Identified and secured state land for the establishment of Model Bazaars.
• Cost-Free Land Transfer:         Facilitated the transfer of state land at no cost.
• Operational Efficiency: Developed and implemented efficient operational systems.
• Revenue Diversification:          Introduced various revenue-generating avenues.

Remarkable Achievements

Customer Turnover:     With an impressive average annual customer turnover of 60 million, Model Bazaars has become a prominent and trusted retail destination.

Government Recognition In 2021, Model Bazaars was honored as one of the best-performing organizations, reflecting its commitment to excellence and innovation. Naveed Rafaqat Ahmad’s role as CEO was pivotal in achieving this recognition.

Securing Tax Exemption: Naveed Rafaqat Ahmad’s Strategic Achievement in Attaining FBR’s Not-for-Profit Status:            Naveed Rafaqat Ahmad demonstrated exceptional performance in securing tax-exempt status for the Punjab Model Bazaars Management Company. Under his leadership as CFO, the company was recognized by the Federal Board of Revenue (FBR) as a not-for-profit organization. This designation was crucial for obtaining a Tax Exemption Certificate. To ensure the company met all necessary criteria, the FBR enlisted the Pakistan Council of Philanthropists (PCP) to conduct a thorough Third-Party Verification (TPV) of the company’s operations and compliance. Naveed’s diligent efforts and strategic oversight during this process were instrumental in achieving a remarkable score of over 80% from the PCP, successfully fulfilling all the requirements for the tax exemption. This accomplishment not only underscores Naveed’s expertise in financial management but also highlights his commitment to enhancing the company’s operational transparency and financial sustainability.

Enhanced Customer Security:         The establishment of a 24/7 monitoring room, control room, and CCTV cameras ensures a secure shopping environment for customers.

Quality Control and Hygiene:         The company maintains high standards of cleanliness and hygiene, with dedicated staff overseeing quality control and customer satisfaction.

Holistic Shopping Experience:        The introduction of joyland operations and a robust customer feedback system underscores the company’s commitment to providing a comprehensive shopping experience.

Transparent Financial Practices:     The introduction of banking channel payment modes for shopkeepers streamlines transactions and enhances financial transparency.

Affordable Leasing:     Shops are offered at nominal rents—30% to 60% below market rates—along with free electricity, utilities, and round-the-clock security, making Model Bazaars an attractive option for entrepreneurs.

Insights and Future Directions

Our examination of PMBMC’s success highlights several key factors:

• A customer-centric approach, providing a family-friendly environment and a wide range of essential commodities.
• A strong commitment to innovation and self-sustainability.
• Effective collaboration with government departments to secure state land and implement efficient operations.
• A focus on customer security, quality, and satisfaction.

In conclusion, Naveed Rafaqat Ahmad’s visionary leadership has not only transformed Punjab Model Bazaars Management Company into a flagship government project but has also set a high standard for efficiency and sustainability. His innovative strategies and unwavering dedication continue to serve as a model for future government initiatives.