ISLAMABAD – MAR 25 (DNA) – To improve the outreach and improve innovations in news media platforms, a memorandum of understanding was signed between Digital Broadcast Pvt. Limited (DBTV) and Deutsche Welle (DW) in Islamabad.

The understanding is aimed create joint collaboration in terms of creating content and share information through the DBTV’s next generation digital platforms.

The purpose of the collaboration is to enhance the knowledge experience of the users by providing diverse content.

On this occasion, Germen Ambassador in Pakistan Martin Kobler said “It is great to see cooperation between DBTV and DW in digital broadcasting to take benefit of each other’s experience. It is a cross fertilizing cooperation between the two sides.”

Nadeem Siddiqui, DW Representative in Pakistan, hoped that more steps will be taken to enhance partnership between DW and DBTV.

On the occasion, Chief Executive Officer of the DBTV, Amir Jahangir said, “this cooperation is a confidence of international institutions in DBTV’s vision and professional conduct. DBTV is one of the first media entities in Pakistan, which has deployed Artificial Intelligence (AI) modules in the newsrooms”.

This collaboration with DW will help both organisations create appreciation for new ideas and innovation in the society, while creating better understanding of the socio-economic values and realities at multiple levels.

The core narratives surrounding issues within the Pakistani context require that international media collaborates with local stakeholders to ensure that their content is up-to date with the latest events for the promotion of a knowledge-based economy to improve the global state of media and journalism.

Bakhtawar Mahmood, General Manager for the DBTV said, “the programing and content strategy of DBTV is unique as it brings in the youth in the socio-economic and political debates while providing them opportunity to create and interact at the same time”.

She further said, “the programs are designed with viewership consumption patterns in considerations, which is looking for proximity of location, thematic relevance, ease in availability of time and space.

While making sure to provide the viewers an opportunity to design the social agenda at the same time.  =DNA

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