Chief Editor: Ansar Mahmood Bhatti

The Big Five of the tech world 

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By Muhammad Omar Iftikhar 

The technology industry of the world has grown by leaps and bounds during the last couple of decades. We have now entered the digital age where almost all processes are being dealt online. If in the late 1990s when the world was introduced to the Internet, then in 2010 we are using the same Internet with unimaginable speeds to complete tasks. What began as a search engine as Google in the 1990s, is now a multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. When talking about the tech industry of the world, we do mention five of its biggest companies. They are Apple, Google (Alphabet), Facebook, Amazon, and, Microsoft. Their combined market capitalization is estimated to be more than $4 trillion. It is indeed unbelievable to see that these five companies that were mere dreams many decades ago are now a global phenomenon. These companies have been offering services to a global audience and have a strong online presence. With the advent of digital media, customers are just a click away from interacting with the customer support of these companies. Moreover, these companies have remained true to their niche, genre, and business objectives. What they were offering in the 1990s, they have evolved in the same domain. They have used innovation and market research to offer such services that fulfill the needs of individual customers and corporations. Moreover, with technology as the mainstay of these companies, they have been utilizing artificial intelligence (AI) to bring new products into their portfolio. These companies have also focused on identifying a problem and offer solutions as products and services to resolve such challenges. Indeed, their market worth and relationship with customers will only grow in the coming times.






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