KARACHI, NOV 15 /DNA/ – A special event highlighting the glorious tradition and future of print media advertising was organized by the All Pakistan Newspapers Society (APNS) at the historic Frere Hall, with Mayor Karachi Barrister Murtaza Wahab participating as the guest of honour.

During the event, a special exhibition of memorable and historic newspaper advertisements from the past was displayed on the walls of Frere Hall. Mayor Karachi Murtaza Wahab took a detailed tour of the exhibition and greatly appreciated the rich history, artistry, and creative standards of print media.

Earlier, APNS President Senator Sarmad Ali, in his welcome address, highlighted the enduring credibility of print media and emphasized the need to protect genuine human creativity and quality copywriting within the advertising industry in an era of the rapidly growing trend of artificial intelligence (AI).

Speaking at the event, Mayor Karachi Barrister Murtaza Wahab said that the Karachi Metropolitan Corporation (KMC) has revitalized and restored several historic and public places across the city—including Frere Hall and Khaliqdina Hall—so that vibrant opportunities for educational and cultural activities can be made available to the youth, students, and creative institutions. He assured participants of his and KMC’s full cooperation in resolving the issues faced by the print media industry, and also committed to collaborating in organizing a proposed week-long students’ exhibition during the December winter holidays to foster creative thinking among the younger generation.

At the conclusion of the event, APNS Secretary General A. Qazi of Kawish Media Group thanked all the distinguished guests for attending the event, after which a lavish refreshment was arranged in honour of the participants.