MOSCOW, MAR 26 (DNA) – At least 64 people, including nine children, have been killed in a fire at a busy shopping centre in Russia.

The fire broke out in at the four-storey Zimnyaya Vishnya (Winter Cherry) Mall in an industrial city Kemerovo, in western Siberia, Tass reported on Monday.

The blaze started on an upper floor of the Winter Cherry complex during school holidays. The mall’s shops, cinema and bowling alley were packed at the time.

Video posted on social media showed people jumping from windows to escape the flames.