The 2023 K-POP Festival in Pakistan, organized by the Embassy of the Republic of Korea was held at the Pakistan National Council of Arts, in Islamabad on 18^th August, 2023. The K-POP Festival was a big success as a huge number of people attended and enjoyed the exhilarating performances of young K-POP fans.

The 2023 K-POP Festival in Pakistan was attended by the Ambassador of the Republic of Korea, H.E. Mr. Park Kijun, the Head of the Department of Korean Language and Culture Mr. Ahtisham Hussain, representatives from different Korean companies, and a large number of students and K-POP fans.

Dr.AtifFaraz, The Director of the King Sejong Institute, Ms. SaimaSallahuddin, Assistant Professor at National Council of Arts, and Ms. Ayesha Durrani, Associate Professor at National Council of Arts were the judges for the 2023 K-POP Festival in Pakistan.

The K-POP Festival had two categories Vocal and Dance. The performers from both categories performed extremely well. All the participants were very well aware about the Korean K-POP culture.

The Ambassador of the Republic of KoreaH.E. Mr. Park Kijun appreciated the performances of all the participants and performers. His Excellency mentioned that the 2023 K-POP Festival had a special significance this time as this year marks the 40^th Anniversary of the Diplomatic Relations between Korea and Pakistan. His Excellency mentioned that it is indeed incredible how culture and music can connect different people from all across the globe. He said that culture is one of the many unifying factor between the people of Pakistan and Korea.

He further laid emphasis on the fact that such festivals should be held frequently as they enhance people-to-people interactions and further strengthen the relations between two countries. His Excellency shared that he was quite hopeful and optimistic in regards to the future of the bilateral ties between Korea and Pakistan.

The winners from both Vocal and Dance categories were encouraged by gift prizes. The people who attended also received gift hampers from the Embassy of the Republic of Korea.