SPAIN: (DNA) –  In a remote area of northwestern Spain, a small town has set itself the ultimate weight loss challenge: by early 2020, its residents must shed 100,000 kilos (220,500 pounds).

Gone are bacon and fried calamari from the diets of thousands of residents in Naron who are taking to sport again as part of a slimming programme that kicked off in January.

“In the 21st century, people forget they’re made to walk,” says Carlos Pineiro, the 63-year-old family doctor behind the programme, which has the support of the town council.

“In Spain where people say that you can eat everything in the pig, from the tip of the tail to the tip of the nose, the first food I stripped from my diet are tripe, pork belly and cold cuts,” he says.

Perched on the Atlantic coast of the Galicia region, the 40,000-strong town counts 9,000 overweight residents and another 3,000 who suffer from obesity, Pineiro says.

Known for its gastronomy and often gargantuan dishes, Galicia is the region in Spain with the most overweight people, according to a study by the Spanish Society of Cardiology.

“The rainy weather means people stay at home a lot with a very big daily ingestion of calories,” says Pineiro.

It is observed that more than 4,000 residents — or a tenth of the population — have joined the project.

To show their support, the mayor, Marian Ferreiro, and her municipal councillors weighed themselves together in public on giant scales

The programme, drawn up by local doctors, offers personalised diets and physical activity adapted to those who adhere.

“I walk with friends including a woman who is 80 or so, who holds on to my arm,” says Maria Teresa Rodriguez, 55.

“In March, I weighed 82 kilos, now 70,” she adds, beaming, standing on the scales.

Every day, she walks or does gymnastics for an hour and a half, and has started dancing on Fridays since her “legs no longer hurt.”

In the town, 18 restaurants now offer healthier dishes by promoting an Atlantic-style diet full of seafood.

“I replace salt with algae, fish infusions or a simple dehydrated mussel, and butter with virgin olive oil,” says Diego Platas, a 37-year-old restaurant owner as he cooks a local mackerel.

Earlier this month, the World Health Organization warned that obesity and the growing proportion of people who are overweight risked reversing the general trend of rising life expectancy in Europe.

An interview with a 34-year-old patient in eastern Spain who weighs 385 kilos recently made headlines.

The school’s 224 students are given the option of doing sport for one hour every day and those who are reticent can ride an exercise bike for an activity called “I pedal while reading.”

Those who live nearby are encouraged to walk or cycle to school, or ride scooters, wearing special electronic bracelets that let parents know when they have arrived.

The slogan “get addicted to fruit” adorns the walls of the school where fruit is given out every morning.