ISLAMABAD, (DNA) – Demand of Pakistani rice has increased due to its special fragrance, colour and quality across the world.

A spokesman of Agriculture Department said the Agriculture Department launched a special campaign about poison free paddy crops this year.

He said international rice export companies have lauded the initiative of the agriculture

department.

Pakistan produces world class rice and has a well developed rice processing industry as proved by its exports to high-end and the most sensitive markets around the world.

“We want to move towards value added products to increase exports,” he added.