RAWALPINDI, AUG 5 /DNA/ – The regretful social media campaign after unfortunate heli crash on 1 August has caused deep anguish and distress among Shuhada families and Rank & File of the Armed Forces. While the whole nation stood with the institution in this difficult time certain insensitive quarters resorted to hurtful & derogatory comments on social media which is unacceptable and highly condemnable.