ISLAMABAD: (DNA) –  To ensure safe and hassle-free journey exclusively for women travelers, the Khyber Pakhtunkhwa (KP) government on Thursday launched the Pink Bus service in Mardan.

The new separate transport facility particularly for women has officially been launched in Mardan with 10 newly buses painted pink, hitting the road during in initial days which would facilitate female commuters on many routes.

TransPeshawar board official said people are generally more concerned and overprotective for the safety of their loved ones especially women and children, adding that the ride will offers a safe and comfortable experience for women.

He stated further that the Pink Bus service in KP is set to remove barriers for women by empowering them with reasonable monetary benefits.

Officials said the project would go a long way in facilitating women, after the start of these Pink buses in Mardan, KPK government would further expand this project in Abbottabad as well.

It was revealed by officials that 14 Pink buses were donated by the Japanese government to the province adding that the service will be available from morning till 10pm.

Each bus is said to have a seating capacity of 40 passengers while facilities for standing travelers have also been made.

Additional security and safety measures have also been provided within the bus, the official added.

He further explained the facilities that within the bus which include first aid kits for emergencies as well as special bus controls for safety measures.